In this article you will learn WordPress SEO:
SEO and Importance of WordPress SEO.
Types of SEO.
WordPress SEO plugin(Yoast).
Yoast installation in WordPress .
Importance of WordPress SEO
SEO basically is not a tough but technical term used in ranking your Website or Blog. This is one of the most effective Digital Marketing practices that could be proven much beneficial for your sites in different ways.
A website that follows best SEO practices and techniques definitely ranks high and earns a lot. SEO provides different techniques for optimizing your website, increasing traffic and sales.
Best SEO practices are recommended to rank your websites on the topmost searches. No matters how appealing your website is designed if it is not an SEO-friendly website it can’t meet any traffic. Hence, can’t generate any traffic. Visitors can only reach your Website using different keywords if it follows best SEO practices. So SEO is a best-followed practice for a website to be a top-ranking website.
TYPES OF SEO:
Main types of SEO include:
Technical SEO:
Technical SEO includes Crawling and indexing your website in different search engines. The search engine will use your website’s SEO to extract the required information. Resultantly best SEO practices bring your site to the top of searches.
On-page SEO:
Onpage SEO includes Content Optimization. For on-page SEO title, description and tags are much important either you are on YouTube, Website, or blog. It is one of the most demanded SEO and is quite easy.
Off-page SEO:
Off-page SEO includes Website Promotion. Like Backlinks are much important for off-page SEO. Backlinks generally redirect the user to your website.
WordPress SEO plugin(Yoast):
There are different SEO plugins available on WordPress but the best and most popular SEO plugin is Yoast. This is a free plugin and can be used effectively to achieve all the features of any Premium plugin. Yoast activation wizards extract your website’s information and updates to Google. This helps your website to follow best SEO practices resultantly helps to rank high your website.
WordPress Yoast installation:
You can easily install the Free Yoast plugin on your WordPress website. Follow these steps for Yoast installation
- Open your WordPress dashboard
- Click on plugin => Add New
3. Type Yoast on the Plugin search bar and install it.
4. After completing the installation activate the plugin and click on configuration Wizards.
5. Configure all the Wizard’s steps to optimize the best SEO services for your Website.
6. Specify the Environmental wizards; either your website is ready to deploy or is under construction. Select your required field and click Next for further configurations.
7. Select the required site type for which your Website is specified.
8. Specify whether your website represents an organization or a person. After selecting fill the further required fields according to your selection.
9. Select what you want to appear in search engines when your website is being indexed.
10. Select No for your Multiple Authors to avoid archives.
11. Specify your website title and desired Separators. when your website is crawled to a search engine this title will be displayed.
12. Select if you want to share your Website’s data to Yoast which helps to make your website more SEO friendly.
13. Sign up with your email if you want to be up-to-date about Yoast.
14 . After specifying the requirements click on close Wizard to go back to your dashboard.
Remember to make your website visible
Open WordPress settings => readings. In readings make sure to check the Search Engine Visibility.